ABIGAIL ATWELL
SERVE WITH NIKE
BRIEF
My concept highlights the shoe as a powerhouse to aid you in victory.
The subject in this piece will be a tennis player and a tennis ball. There is a maze which represents our obstacles which our subject will jump over with the help of her shoes.
To create 6 stye frames for a 10 second advertisement for a Nike shoe.
Serve with Nike gives power to tennis players overcoming all obstacles ensuring that you meet your goals.
INITIAL SKETCHES
When sketching I made sure to keep in mind that the compositions needed to be dynamic and to establish the problem in the scenario.
FINAL DESIGNS
Player faced with a hurdle in front of her.
Her shoes charge her up giving her the power to push over her challenge.
Close up of Nike shoe.
We see her going through her obstacles and the challenge she faces.
Showing her hit the ball (a nike ball of course).
Nike branding.